Kitchen Talks - the recipe behind the umbrella brand

...out of the kitchen of VIBE, the platform for future trends in the cultural sector: participation of new target groups (in English)

Wed, March 20, 2024, 6 - 8 pm

With Saúl Baeza (VIBE Creative Director)

KITCHEN TALKS is a public workshop series that offers the opportunity to think about a suitable marketing strategy for the Museumsquartier Bern and to discover new tools.

Our guests are experienced experts from different industries and countries who will talk about their company kitchens: What is the optimal relationship between the umbrella brand and the institutions? How does a cultural area develop into an attractive destination?

The VIBE Report is a European research project which reports on the future of museums and cultural experiences. Saúl Baeza (VIBE CreativeDirector) focuses on trends in audience outreach, both in the analogue and digital spheres.The specialist discusses the communication tools of tomorrow’s cultural institutions: how can they address Gen Z in a successful way?

Location: Bernisches Historisches Museum, Helvetiaplatz 5, 3005 Bern
Registration via

The workshops are public and free of charge. An input from our guests (in English) is followed by a workshop with the audience. The Museumsquartier Bern serves as a case study. The working languages of the workshop are English and German. The ideas collected will be digested at the end of the evening over an aperitif.